Custom Wayfinding Signs
Our skilled team of artists and craftsmen helps you find your way with custom wayfinding signs. Whether you’re trying to find a nature trailhead or direct your guests to the elevator, we enhance your property with informational signage to reduce stress and create confidence in your direction. Building customized signs that leave a lasting impression, Portland Sign Company has been a staple in the Pacific Northwest for over 30 years, crafting businesses’ unique branding. Point your vision in the right direction by booking a free consultation with our team today!


What is a Wayfinding Sign?
Wayfinding signs help those who need direction to have a clear marker of where they are or need to go. They’re handy in nature paths, hospitals, apartments, parks, retail stores, and more, where a lack of direction can create stress. People can quickly locate their position or find information with clear, easy-to-understand icons and labels, such as ADA signage, which incorporates contrasted lettering and clear images. Creating consistent wayfinding signage creates a great mark of reliability on your property with increased safety, better user experiences, and reduced confusion.
Elements of Wayfinding Signage
In the hustle and bustle of overstimulating environments, being able to navigate spaces stress-free with an orderly system makes a world of difference. Our craftsmen create signs with the utmost efficiency to fulfill the top five design principles of creating dependable wayfinding signage, including flexibility, legibility, consistency, clarity, and prioritization by limiting choices. Effective wayfinding signage is clear and easy to navigate. It prioritizes essential information, maintains readability with legible fonts, and ensures visibility through strategic placement. Our expert custom work evolves with changing environments to accommodate all readers.

Types of Wayfinding Signs
Wayfinding signage is an excellent visual cue that points you in a direction, informs you of your location, or alerts you to any relevant laws. We provide four types of wayfinding signs: directional, identification, information, and regulatory to make navigating spaces easier.
Directional signs utilize arrows and visual cues to point viewers in the right direction.
Informational signs provide details about someone’s location, like the floor in an apartment building.
Information signs let you know you’ve arrived at a destination or landmark.
Regulatory signs enforce rules and regulations, such as “Employees Only.”
Our Sign Creation Process
Portland Sign Company provides full-service solutions to meet your customized signage needs. Starting with consultation, we guide you through design, permitting, manufacturing, and installation. We handle all permitting requirements and ensure flawless execution for signs of any size and complexity. Not sure where to start? We’ll guide you through understanding how we can bring your brand’s identity to life!
Why Portland Sign Company?
Since 1991, our signage experts have created long-lasting impressions to amplify businesses nationwide. Our expertise in custom wayfinding signs reflects our commitment to strengthening brand identities with adaptability and creativity. Bring your custom wayfinding sign to life by scheduling a free consultation with our designers today!